In the duty-free shop, there are a wide range of imported goods such as light luxury and fragrance, and consumers can enjoy one-stop shopping guide and transaction services of authentic, duty-free and low-cost foreign goods.In the overseas market, Chinese elements such as horse-faced skirts and new Chinese style have become the new favorites, and people around the world are feeling the unique charm brought by Chinese culture to the international fashion circle。
Recently, the 2024 China Langfang International Economic and Trade Fair with the theme of "Building an important base of modern trade and logistics in China, and jointly writing a new chapter of Coordinated development of Beijing-Tianjin-Hebei" came to a successful conclusion。During the conference, hundreds of experts, scholars and entrepreneurs in the field of cross-border e-commerce gathered in Langfang to discuss new trends and new paths in the development of cross-border e-commerce and draw a new blueprint for the cross-border e-commerce industry。
Cross-border e-commerce round small and medium-sized enterprises go to sea dream
At this fair, the "2023 China Cross-border E-commerce Annual Development Report" released by the China Association of Trade in Services shows that the import and export scale of China's cross-border e-commerce has shown steady growth in the past five years, and the import and export volume of cross-border e-commerce has increased from 1 in 2019.2,903 trillion yuan, growing to 2023 2.38 trillion yuan。In 2023, the import and export value of cross-border e-commerce increased by 15 percent compared with 2022.6%。
At present, there are more than 120,000 cross-border e-commerce entities in the country, more than 1,000 cross-border e-commerce industrial parks, and more than 2,500 overseas warehouses with an area of more than 30 million square meters。
Anping wire mesh, Baigou bags, Qinghe cashmere...The industrial characteristics of each plate are distinct, and the power of "holding together to go to sea" is strong。At present, Hebei Province has 333 county-level characteristic industrial clusters, and the number of national clusters ranks first with Jiangsu, Shandong and Anhui provinces。
Li Yongzhao, chairman of Chinese logistics group International Express Supply Chain Management Co, said industrial clusters are the basic conditions to support the development of cross-border e-commerce。Hebei has a lot of industrial clusters, they were born at the beginning to meet the domestic market, development to a certain extent, the product has a good cost performance, there is a competitiveness to overseas markets。
Zhong Zeyu, vice president and secretary-general of the China Association of Trade in Services, believes that cross-border e-commerce and industrial belts are two-way promotion relations。For the industrial belt, the future is not only the product to go to sea, but also the overall ability and brand power of the industrial belt to go to sea and improve。
Seize opportunities while meeting challenges
In recent years, China has continuously increased its support for cross-border e-commerce and continued to optimize the layout of overseas warehouses。After years of development, China's cross-border e-commerce sales network has covered more than 220 countries and regions, covering the entire trade link such as manufacturing, warehousing, logistics and transportation, but at the same time, it should be noted that there are still many shortcomings in the development process of China's cross-border e-commerce。
Tang Min, founder of the China Cross-border E-commerce 50 Forum, said that behind the booming development of cross-border e-commerce, opportunities and challenges coexist。At present, small and medium-sized cross-border e-commerce enterprises still face problems such as insufficient channels, insufficient professionals, insufficient financial strength, and single promotion forms, and many difficulties need to be overcome by enterprises and relevant departments。
"Geopolitics has a big impact on the cross-border e-commerce environment。If some developed countries cancel the tax exemption of postal parcels, then China's cross-border e-commerce will face an impact。In Tang Min's view, the current development of cross-border e-commerce still faces many risks, including exchange rate risks, policy risks, and so on, we must be prepared to seize opportunities while bravely meeting challenges。
Guo Chuanwei, director of the Trade and Investment Department of the China-Asean Center, said that differences in laws and regulations, difficulties in cross-border logistics, cross-border payment security and other factors restrict international cooperation in the field of e-commerce, and cross-border e-commerce is still facing bottlenecks。We should further strengthen policy communication and establish a closer cooperation mechanism。
"At present, China's cross-border e-commerce is still dominated by product exports。However, it should also be noted that in recent years, the growth rate of cross-border e-commerce in the service field has far exceeded the growth rate of products。In the future, cross-border e-commerce service trade will bring new vents。Tang Min said that cross-border e-commerce is entering a new climax of rapid development, while seeing rapid development, we should pay attention to avoid risks, expand the market, and use innovative thinking to promote the development of cross-border e-commerce。
The rapidly developing industry needs a large number of talents, and it is imperative to accelerate the training of cross-border e-commerce merchants。Zhong Zeyu said that more than 500 colleges and universities have opened cross-border e-commerce majors, and the construction of cross-border e-commerce industry organizations and personnel training should be further strengthened。
Zhong Zeyu believes that cross-border e-commerce, as an emerging industry, still has considerable market potential for a long period of time in the future, but at the same time, it is necessary to remain vigilant, various investment risks still exist, and investors need to carry out adequate risk assessment before entering the market。
From "Products to the sea" to "brands to the sea"
In order to further support the development of cross-border e-commerce, the Ministry of Commerce and other nine departments recently issued the Opinions on Expanding cross-border e-commerce Exports to Promote the Construction of Overseas warehouses, proposing a number of measures to promote the high-quality development of cross-border e-commerce offshore warehouses, and helping cross-border e-commerce related enterprises to "go global" by optimizing cross-border e-commerce export supervision.。
Zhang Wei, president of the China Association of Trade in Services, said，Cross-border e-commerce is an important driver of global economic integration and international trade liberalization，Fast integration of global logistics, business flow, capital flow, information flow，It has greatly promoted the optimal allocation of multilateral resources，A full-link cross-border trade ecological environment has been built，The visible and intangible barriers of countries and regions have been broken，It is an irreplaceable emerging global economic and trade form。
Zhai Weibin, deputy director of China International E-commerce Center, said that in recent years, China's cross-border e-commerce has achieved rapid development, from "products to the sea, sellers to the sea" into a new stage of high-quality development of "platform to the sea, brand to the sea, and standard to the sea.。
Zhong Zeyu said that e-commerce access to the world, the future is within reach。The next innovation and driving point of China's foreign trade development is the new business form and new model represented by cross-border e-commerce。
During this fair，China Association for Trade in Services signed a contract with the Management Committee of the Airport Economic Zone (Corridor) of Beijing Daxing International Airport，The global cross-border e-commerce (Beijing-Tianjin-Hebei) "three centers" (global cross-border e-commerce ecological agglomeration center, global cross-border e-commerce transaction service center, global cross-border e-commerce digital supply chain center) projects have all landed in Hebei。
With the help of these three centers, the Beijing-Tianjin-Hebei region will provide one-stop government services and business resource docking platforms through "setting up scenes, creating atmosphere and building models", build new foreign trade comprehensive service platforms for enterprises such as customs clearance, tax refund, foreign exchange settlement, logistics and finance, and build a good e-commerce big data service ecology。
Experts at the meeting believe that to achieve high-quality development of cross-border e-commerce, not only need "a hundred flowers bloom", but more importantly, "spring garden", which is the "garden" is to form a polymerization effect and build a good e-commerce ecology。
Brazilian Vice President Alckmin said，China's advanced new energy vehicles and green development technologies represent the direction of scientific and technological innovation and sustainable development，It not only drives urban development，More promote Zhong Zeyu and other experts said，On the one hand，Relevant departments should further strengthen product quality improvement and brand building，Speed up the improvement of digital infrastructure，Optimize settlement, financial and other support services，We will continue to improve customs clearance facilitation，Help enterprises reduce logistics costs，Promote "buy the world faster, sell the world more convenient"。Industrial modernization of Brazil。
On the other hand, enterprises should seize the opportunity from "product going to sea" to "brand going to sea", rely on brand differentiation development, no longer blindly fight price, but find out business strategies from fine management, value-added services, and differential services, and explore new trends and new paths for cross-border e-commerce development。
Source: Economic Information Daily
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